Everyone knows that there are millions of cool things you can do with your mobile phone. Watching movies is old already. The latest and coolest thing is to play mobile games. Play roulette, blackjack, slot machines or other cool games, and hit the jackpots for real money.
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It's no surprise that today's marketeers have absolutely no clue what is going on in the market place. How much of a companies budget should be spent on print versus online campaigns, what artistic direction should be taken, etc. Being a bit of a history buff I enjoy ads that tell a story since I have a firm belief that at the core of our rich civilization what brings us together are those brief moments in time when we share our experiences with one another. Here is a brief story of Adidas: [Only Registered and Activated Users Can See Links. Click Here To Register...]
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You may remember that yesterday I made a couple of posts regarding Mobile Advertising - [Only Registered and Activated Users Can See Links. Click Here To Register...] was about Vodafone Italy and Amobee doing a deal - Amobee's part of which is powered by QuickPlay Media.
Well, a nice lady from QuickPlay's PR agency emailed me to let me know about a couple of other announcements that Quickplay have made recently - which I thought I would share with you all:
The company recently announced FREE streaming video for Blackberry subscribers, lowering the price barrier for consumers looking to sample mobile content. It's initially available for the 8130 handset, on EVDO networks in the USA. Eligible customers can visit [Only Registered and Activated Users Can See Links. Click Here To Register...] to download the app and start streaming straight away
The company recently introduced what will likely be a very provocative feature - the ability to pause, start and stop long form video, and also parse the video into smaller segments for easier "internet" like viewing. The service allows for subscribers to pick up where they left off in the viewing experience whether the battery died, the service went out, or they simply had to stop watching
If you want to check out the full press releases for each of these announcements, you can look [Only Registered and Activated Users Can See Links. Click Here To Register...] and [Only Registered and Activated Users Can See Links. Click Here To Register...].
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ROK Entertainment Group has revealed that Cadbury Creme Egg, Twentieth Century Fox Home Entertainment ‘24’ and Codemasters are the first brands for its free mobile TV service, FreeBe TV.
For those who don't know, FreeBe TV is subscription-free (hence the name I woud imagine), multi-channel Mobile TV, that can be streamed (unicast) over 2.5G/3G/WiFi. Interestingly, it's also available via Nokia Video Center on the N95 and N95-8GB!
Apparently there is a mix of live and VoD TV - and there is a clear implicit caveat here, let me say it LOUD - YOU NEED AN UNLIMITED DATA TARIFF! (there, was that clear?!)
In return for Free TV, users get 10 seconds of advertising per 10 minutes of video footage - which I personally think is quite reasonable.
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Leading mobile operators work together to measure mobile advertising
The leading European mobile operators — including Vodafone, Telefonica O2, T-Mobile, Orange and 3 — have formed a working group to define common metrics and measurement processes for mobile advertising as part of the GSMA's Mobile Advertising Programme. Initially, the group will focus on the UK market, with each of the participating member working to explore the aggregation of appropriate information on a consistent and audited basis to deliver a range of cross-operator metrics that will describe the mobile audience and measure the effectiveness of mobile advertising.
In order to accomplish this task, the GSMA and its working group will engage with a broad range of advertising industry associations and stakeholders to secure agreement and support for metrics that will form a common mobile media currency. The end results should be a proof of concept for a cross-operator mobile media planning capability during 2008… Sounds interesting, we'll certainly follow where this goes… Full release is available from [Only Registered and Activated Users Can See Links. Click Here To Register...].
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Following the successful trial with 500,000 O2 customers during 2007, the Telefonica owned mobile operator decided it's about time to enter the mobile advertising space. The company plans to grow the UK mobile advertising market with a new service which will allow brands to take advantage of the opportunities presented by mobile advertising, and bring relevant, targeted and informative advertising to its customers.
The O2 Active mobile portal is the place where all the action will be happening and the carrier will enable brands to deliver both display advertising and ad-supported content models to specific audiences, all while providing them with the tools to measure how effective their campaigns are and which audiences react well to their adverts. Advertiser's micro-sites will be zero rated so that customers who click through will not incur any data charges while they are browsing on these sites.
In addition, O2 will provide brands with more targeting possibilities than on any other traditional advertising platform, with its own service boasting opportunities to carry out behavioural, demographic, geographic, and channel-based targeting. The mobile advertising agency 4th Screen will be in charge of sales…
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mobilePeople has announced the availability of it's "liquid Advertising Suite", which is designed to present relevant adverts, both in terms of geography, and context. The suite includes the "liquid Ad Server", "liquid Adsite Builder", and "liquid SMS Links". Additionally, the Suite is integrated to mobilePeople's "liquid Mobile Search Platform".
With the new Suite, ads can be targeted based on location, time, category, or keyword - wow, quite impressive! On top of that the user's behaviour can also be tracked to affect the ads that appear in-session.
So, another Ad company, more Ads - I kinda like the idea of targeting, I'm just not so keen on the Ads! What say you, readership?
Advertising news
Initially, the group will focus on the UK market, with each of the participating member working to explore the aggregation of appropriate information on a consistent and audited basis to deliver a range of cross-operator metrics that will describe the mobile audience and measure the effectiveness of mobile advertising.
Following the successful trial with 500,000 O2 customers during 2007, the Telefonica owned mobile operator decided it's about time to enter the mobile advertising space. The company plans to grow the UK mobile advertising market with a new service which will allow brands to take advantage of the opportunities presented by mobile advertising, and bring relevant, targeted and informative advertising to its customers.
mobilePeople launch targeted local mobile ads
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