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Qualcomm buys SoftMax - looks toward noise reduction on mobile phones
[Only Registered and Activated Users Can See Links. Click Here To Register...][Only Registered and Activated Users Can See Links. Click Here To Register...] is clearly one of the mobile industry’s leading chipmakers, but that doesn’t mean they can sit back and let the revenue from their 3G technologies roll in. The San Diego-based chipmaker seems to be taking a new approach to the mobile chipset market - integrating noise-reduction technology into their chipsets. Qualcomm has just snatched up SoftMax, a privately-held firm that specializes in noise-reduction technology.
SoftMax develops algorithms that aid in signal separation, echo cancellation, and signal processing - allowing voice to be separates from background and ambient noise. Interestingly, Broadcom, Qualcomm [Only Registered and Activated Users Can See Links. Click Here To Register...], recently debuted a new [Only Registered and Activated Users Can See Links. Click Here To Register...] platform that utilizes SoftMax’s noise reduction algorithms. The BCM2047 Bluetooth headset from Broadcom uses a dual-microphone setup for noise reduction and echo cancelation.
“The acquisition of SoftMax will allow new opportunities for our customers to differentiate themselves by providing a superior level of voice quality to end users,” said Sanjay Jha, chief operating officer of Qualcomm and president of Qualcomm CDMA Technologies, in a statement.
So, Qualcomm’s got another piece of the IP-pie in their pocket. Another way to grab extra revenue from competitors that will need to start incorporating noise-reduction technologies into their mobile chipsets if they want to stay competitive. A good move on Qualcomm’s part indeed.
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Qualcomm buys SoftMax - looks toward noise reduction on mobile phones
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