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ABI Research has a new study titled “Mobile Marketing and Advertising in Japan and South Korea.” As you can guess for yourself, it’s not just the coolest handsets Japanese and Korean people are using — it’s also the most advanced services. That being said, it doesn’t surprises that they’re leading the pack with their mobile advertising efforts.
According to ABI Research, the total value of all mobile advertising and marketing will reach $1.2 billion in Japan and $684 million in South Korea by 2012. As a reason for such a growth, ABI is quoting advanced 3G and HSDPA networks and users who are well accustomed to accepting rich content advertising messages. As a matter of fact, while most of mobile advertising dollars in the western world goes into text-message based advertising, consumers in these two countries sometimes regard SMS advertising as spam, so that some consumer-related companies are changing their advertising vehicle to MMS. Wow! Full release follows after the jump. [Only Registered and Activated Users Can See Links. Click Here To Register...]
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Gartner: Next year mobile phones users in major markets will send more than 2 trillio
Gartner is forecasting 2.3 trillion messages will be sent across major markets worldwide in 2008, a 19.6% increase from the 2007 total of 1.9 trillion messages. In addition, as a result of competition and market saturation, mobile messaging revenue across major markets will grow 15.7% in 2008 to $60.2 billion, up from $52 billion in 2007.
Highlights:
People from Asia/Pacific region and Japan sent 1.5 trillion messages in 2007, and the number will grow to 1.7 trillion in 2008.
North America accounts for 189 billion mobile messages sent this year, and this is forecast to reach 301 billion in 2008.
A total of 202 billion mobile messages were sent in 2007 in Western Europe, and Gartner predicts the number will reach 215 billion in 2008.
Want to know more? Check out the full report titled “[Only Registered and Activated Users Can See Links. Click Here To Register...],” or keep reading for the full release. [Only Registered and Activated Users Can See Links. Click Here To Register...]
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High school girls in Japan use mobile Internet 2 hours a day!
We all know Japan is the most advanced mobile phone market on the planet and here’s an example to illustrate just how advanced it is.
According to the survey on youngsters and the information society, high school girls in the Land of the Rising Sun use Internet and text services for an average of two hours and four minutes a day. High school boys follows them with an average use time of one hour and 32 minutes a day. Then come the middle school girls who accessed services for an average of one hour 19 minutes, and middle school boys for one hour 11 minutes.
But the numbers don’t stop there. The poll has also found that 27.3% of primary school students, 53.4% of middle school students, and 95.2% of high school students had their own mobile phone…
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From December 24 to the end of Christmas day the people of Switzerland sent over 62 million text messages, breaking the world record, which they set last year with “only” 57 million texts.
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Looking for where to focus any new casual gaming projects? Then the latest survey (this one from [Only Registered and Activated Users Can See Links. Click Here To Register...]) can help. Bottom line is that the majority of casual gamers are interested in Puzzles and Card Games, some 55%, with word and arcade games at 32% and 33% respectively. This compares to 'portable gamers' (eg the PSP and DS users) who almost equally look for Sports, Action, Driving and First Person Shooters for their kicks.
“In the mobile gaming industry, consumer awareness lags behind technological advancements,” said [Only Registered and Activated Users Can See Links. Click Here To Register...], Director, Broadband and Gaming, Parks Associates. “New 3D and multiplayer mobile games look great in demos, but casual games are where the money is and will be for the next few years.”
Here's the relevant table, take from their web version of the report.
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Holiday mobile search: It's the big retailers shoppers are looking
Even though big retail chains are investing a serious buck in their marketing efforts, American holiday shoppers still need assistance finding local Wal-Mart and Target stores. According to V-ENABLE, holiday shopping directory assistance searches for retail businesses tend to be mostly for big-named, large-numbered retail giants. Other popular retail searches were pharmacies, electronics stores, gaming businesses, restaurants and gas stations.
The top ten retail business searches in major metropolitan areas were:
Wal-Mart
Target
Game Stop
Best Buy
Walgreens
Publix
AutoZone
KMart
Toys R Us
Blockbuster Video
And if you care to know, data was gathered from November 23rd, Black Friday, to Dec. 7th from millions of searches conducted by customers of several V-ENABLE partners including major national carriers such as Alltel and MetroPCS…
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Interesting Stat: Close to 80% of text messages sent and received are from Asia
Considering that a third
of the world’s
population lives in
Asia I’m not surprised
about the fact that
78.9% of text
messages sent and
received originated
from the region.
That is 1.5 trillion
messages.
Think about it.
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Freesky Research: Airline passengers will send over 60 million text messages in 2010
I’m not sure everyone’s
waiting for a day when
people will be able to
use their mobile phones
while flying, but I know
some folks that do.
And I’m not talking
about the phone calls
— I do agree that could
be annoying — rather
I’m referring to sending
text messages and
using some data
services while in-the-air.
According to Freesky Research’s study “In Flight Text Messaging”, in flight messaging tools will soon be an essential component of serving business travelers. As a matter of fact, they are predicting that only two years from now, airline passengers will send over 60 million text messages!
The idea is simple. Big airline carriers are feeling competition from low-cost airlines, and they need to prove just why they’re charging the same flight much more. Hence, beside the so called in-flight entertainment, we’ll see them adding some in-flight productivity tools for the demanding customers in the near future. And then later at some point in the future — we hope so — accessing Internet will be standard on all flights, for all passengers… More information is available on [Only Registered and Activated Users Can See Links. Click Here To Register...], from where you can also buy a report.
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Telematics Research Group: Pure portable navigation devices are dying
It only makes sense when you think about it. Once we reach some service quality level, no one would want to carry more devices if they don’t have to.
In a not that distant future, we’ll see the portable navigation device (PND) makers like TomTom and Garmin either dying or changing. Both companies are obviously already working on the latter, hence you can get their software for all the major smartphone platforms. However, by integrating GPS receivers in more models in the future - it’s the handset makers, and the end users, which will benefit the most.
According to Telematics Research Group, the worldwide portable navigation market is set to grow from 50 million units in 2007 to more than 500 million units in 2015. TRG estimates 30M dedicated PNDs were sold last year and about 20M navigation-enabled mobile phones for a total of 50M units. Both segments will grow rapidly over the next few years but navigation-enabled mobile phones will start outselling dedicated PNDs next year… Full release is available from [Only Registered and Activated Users Can See Links. Click Here To Register...](PDF).
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The Juniper Research paper on mobile music has been getting a lot of comment today (see [Only Registered and Activated Users Can See Links. Click Here To Register...] and [Only Registered and Activated Users Can See Links. Click Here To Register...]) and it's easy to see why. Reporting that the market in 4 years time for subscription music service will reach $3.5 billion for subscription services, and $2.8 billion for downloaded original content is sure to generate headlines. The honest truth is nobody knows what is going to happen with music. What we see today is not the market in six months time, let alone four years. Look at the game-changing [Only Registered and Activated Users Can See Links. Click Here To Register...]. Whoever can guess the right landscape may make money, but for now, Research Firms doing big extrapolations are clearly delivering a profit.
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Research news
Gartner is forecasting 2.3 trillion messages will be sent across major markets worldwide in 2008, a 19.6% increase from the 2007 total of 1.9 trillion messages. In addition, as a result of competition and market saturation, mobile messaging revenue across major markets will grow 15.7% in 2008 to $60.2 billion, up from $52 billion in 2007.
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