【文章名称】盗版与反盗版（上篇）
【文章副标题】战胜中国手机游戏产业上空的阴霾
【文章作者】文/陈楠
【一级小标题】前言 [Only Registered and Activated Users Can See Links. Click Here To Register...]

在新世纪，手机游戏的兴起曾经给了中国游戏开发者们一个再次与国外游戏开发商们站在同一起跑线的机会，中国 手机游戏曾经有机会与国外手机游戏一较高下，手机游戏在中国的发展形势原本一片大好，但是，随着竞争的加剧 ，少数国内的开发商搞起了低价低质的游戏，无线发行商们竟也愿意收购这些游戏，拿着这些所谓的产品去进行商 业运作，不本本分分地靠游戏的品质挣钱，而是运用自消费等不正当手段制造虚假繁荣，严重影响了消费者的游戏 体验以及他们对手机游戏产业的信心，整个手机游戏产业也因此岌岌可危，而盗版，给了整个产业几乎最致命的一 拳，整个产业都被打回了初级阶段（据笔者估算，2006年整个百宝箱的游戏下载业绩最多也只有2亿，其中还 有大量自消费的虚假成绩，远低于所有人的预期），现在盗版对于整个手机游戏产业的危害程度已接近致命，我们 必须要采取行动，不是你死，就是我亡！笔者在此邀请各路朋友各抒己见，分析盗版命门，只希望能抛砖引玉，为 整个行业的复兴奉献自己的绵薄之力。

【一级小标题】盗版

盗版中国游戏行业最致命的问题，它曾经扼杀了中国的单机PC游戏产业，现在随着手机游戏产业的蓬勃发展，盗 版的阴影再一次笼罩在手机游戏行业的头上…… [Only Registered and Activated Users Can See Links. Click Here To Register...]

的确，在中国，我们有着需求旺盛的庞大市场，而大量购买力有限的消费者、管理制度不完善的运营商、反盗版打 击力度不足的执法机关，又使中国变成了盗版滋生的天堂。从另一个角度来观察，手机游戏这种产品自身也拥有极 其明显的易盗版特性，其小容量、对应手机的易传输性（可以用数据线、ota、红外线、蓝牙技术下载）使其变 得极其方便保存与传送，而手机游戏自身反盗版技术手段又极其薄弱，任何一个玩家在下载了正版游戏之后都可以 在网络上大肆传播，从而成为盗版的源头，再加上游戏自身的趣味性，盗版游戏得到了大量手机游戏玩家的认可与 追捧，而手机游戏盗版的表现形式也简单得令人吃惊，那就是——免费发布！
一级小标题】免费

免费是个令消费者们开心不已的名词，但对于需要商业利润支持发展的游戏软件开发商们来说，简直就是一场噩梦 了，因为免费几乎就代表着盗版。免费游戏只有在得到游戏开发商、发行商认可的情况下才会是合法的，而手机W AP网、电脑互联网，无处不在的免费手机游戏下载，至少减少了整个手机游戏市场2/3的收益。手机游戏开发的时间、人力及其所消耗的精力、财力绝对不是简单的彩铃彩信所能比拟的，有相对而言 很高的技术与资本门槛，如果其知识产权能够得到保护，利益与利润将远远高于现在的彩信、彩铃业务，也正因为 如此，盗版对于手机游戏业造成的破坏也远远大于彩信和彩铃，对整个产业造成巨大的危害，但是手机游戏盗版和 以前的电脑游戏盗版、电视游戏盗版还存在着很大的不同，那就是它的传播渠道。 [Only Registered and Activated Users Can See Links. Click Here To Register...]

【一级小标题】渠道

手机游戏的盗版其实有着很大的先天缺陷：它是免费的，而且容量太小了，对于光盘盗版商来说，手机游戏盗版没 有任何商业价值，因此，手机游戏很难通过盗版光盘这些线下渠道来进行盗版。但它仍然需要一个渠道被玩家下载 到，而这既是正版游戏的瓶颈，同样也是盗版游戏的瓶颈，从这一点上来分析，其实盗版的传播途径非常有限，目 前免费下载的主要途径只有两个：一个是通过互联网下载到用户本地电脑上再传输到手机上，另一个则是通过手机 WAP网络下载。这些网站又包括国内网站和国外网站，由于语言障碍，一般情况下国内用户都会寻找中文网站进 行游戏下载，笔者下文也主要以这些提供盗版游戏的中文网站来进行分析：同电脑下载相比，WAP网站下载游戏 是最方便的，用户只要知道免费的网站的网址，进入网站选择链接，直接下载到手机上安装即可开始游戏，使用起 来比百宝箱都要简单；用电脑下载相对较麻烦，用户在网络上直接进入提供盗版游戏的网站，或者利用搜索引擎搜 索到自己想下载的游戏，进入提供免费游戏下载的网站里，将游戏下载到自己的电脑后，还要通过数据线或者蓝牙 、红外线之类的手段传输到手机上才可以真正开始游戏。笔者在搜集盗版网站资料的过程中，心情极其复杂，为什 么？因为抛开盗版这件事不说，这些游戏站点都表现得极其专业。

【一级小标题】专业

这就是他们给笔者的第一感觉，这些网站的专业程度之高令人惊讶，他们提供的专业化服务也令人钦佩，以致于笔 者认为即使他们向用户收费，大部分用户也都会愿意接受，下面就是本文的重头戏：手机盗版网站介 绍。

以X 乐网、捉X网为首的专业手机游戏站点是国内最为知名的游戏网站，他们往往同时有WAP网站与Interne t网站，这些网站的工作人员以及论坛志愿者们都表现得极其专业，他们不光提供具体而完善的下载链接与搜索功 能，对游戏更是进行极其客观翔实的分析，并保证图文并茂，甚至每星期都会有周刊推出，评价并推荐优秀的手机 游戏，有时还会专门推出国内外著名手机游戏公司的游戏专辑，按照游戏开发时间、游戏类型分门别类地将真正优 秀的手机游戏作品介绍给玩家，为手机游戏玩家提供真正专业的服务，其专业程度远远高于中国移动的门户网站移 动梦网和百宝箱平台（尽管这是中国移动官方提供手机游戏付费下载的网站与指定平台），笔者可以不客气地说， 这就是专业和非专业的比较，从这个角度上来讲，不难理解为什么它们能够吸引足够多的游戏玩家流连，并培养出 其对手机游戏的浓厚兴趣。也正因为如此这类优秀的网站能够获得风险投资是一件理所当然的，只除了一件事—— 他们提供的手机游戏下载并没有经过所属开发商与发行商的同意！ [Only Registered and Activated Users Can See Links. Click Here To Register...]

除了这几个最主流的专业游戏网站外，还有就是一些WAP门户网站以及提供免费WAP网站建站服务的专业网站 了，其中比较知名的门户网站有WAPXX等等，它们麾下的众多小型免费WAP网站提供了各式各样的免费服务 ，这些小网站多如牛毛，根本无法得知他们的具体地址，而游戏玩家们又是如何找到他们提供的免费内容的呢？答 案就是：建站门户主页上的搜索、排名功能，以WAPXX为例，小网站们提供的内容都在WAP世纪主页的排行 榜上列出，这主要是为了方便访问者能够迅速找到他们想要的服务与产品，而这也正是这些名不见经传的免费小网 能够获得流量的重要原因之一，笔者曾经尝试过建立了一个自己的小网站，一切免费而且操作非常简便，只要先注 册好自己想要的网站域名，通过电脑或者手机即可在WAP世纪的网站上进入自己的网站后台进行建 设
在电脑上操作尤其方便，只用了几十分钟就可以建立好一个网站并开始上传笔者想要上传的任何文件，然后便可以 通过手机进入设立好的网站进行下载，一切都非常简单、便捷、周到，站长们只要专心考虑如何让自己的网站获得 更高的访问量就可以了。

在这些网站上，笔者经常可以看见下载量高达十数万的知名游戏，有的知名游戏厂商几乎所有游戏都被盗版，而每 个被盗版游戏的下载量都不低于十万。

说完了WAP，笔者也介绍一下那些提供盗版手机游戏的主要NET网站，在这个领域，除了刚才提到的X乐网、 捉X网，还有著名的掌X网、中国XX网等等不少热门网站，即使在互联网上，他们这些专业的手机游戏网站仍然 汇聚了大量的人气，玩家的访问量仍然非常之高，尽管在前些时间的手机游戏反盗版行动（下文中会提到）中，这 些网站撤下了或者是暂不提供手机游戏下载的服务，表现得比较低调，但是，在他们网站的论坛上，仍有大量热心 的手机游戏玩家自发上传自己找到的手机游戏，在这些游戏论坛上关于手机游戏的讨论热烈而令人兴奋，和百宝箱 上面那些虚假的游戏排名不一样，这里没有任何作弊行为，真正优秀的手机游戏在这里都会受到“礼遇”，只要是 好游戏下载量通常会高达上万，还会有无数热心玩家顶帖，笔者见过的一个比较夸张的帖子竟然开了1500多页 。看着这些国内外著名手机游戏的图文介绍与下载链接、玩家们的精彩点评，笔者为这些游戏玩家感到幸运，又为 同行们的境遇感到悲哀。

除了上述的网站以外，还有一类网站也是手机游戏的主要传播渠道，那就是专业手机站点，XX之家、XXXpd a是其中给笔者留下比较深刻印象的几家。作为数码通讯时代的必需品，几乎每个人都拥有自己的手机，而我们使 用中的手机、即将要去购买的手机，都是这些专业手机网站所专注的内容，各个品牌、型号的手机的性能、潜力都 被这些网站挖掘出来，几乎每个大型网站上或者是论坛里都会提供各种手机的内容下载：铃声、彩信、主题，这还 不算什么，各种最新的手机游戏、软件都可以在这些网站中找到，而且都是中文版的，有些网站甚至还经常会举办 一些汉化比赛，看谁能将国外的游戏、软件里面的内容翻译得最好，有些翻译高手真的将外文翻译做到了信（准确 ）、达（通顺）、雅
戏、软件都可以在这些网站中找到，而且都是中文版的，有些网站甚至还经常会举办一些汉化比赛，看谁能将国外 的游戏、软件里面的内容翻译得最好，有些翻译高手真的将外文翻译做到了信（准确）、达（通顺）、雅（雅致） 的最高境界。

从某种角度讲，上述的所有网站都很出色，也为手机游戏做出了很大贡献。他们使得广大的手机游戏爱好者了解并 享受到了许多出色的手机游戏，使得玩家们能够在一起交流心得，这些网站的火爆人气足以使所有的游戏开发者们 、风险投资人们进一步坚信：手机游戏是一个拥有广泛群众基础的、潜力巨大的金库！但是，也正是他们不负责任 的盗版行为给整个手机游戏行业带来了巨大的灾难，他们的疯狂使得整个市场大幅度缩水，虽然盗版给消费者们带 来了免费的午餐，但这也只是短期的利益，从长期来看它终将会导致创意产业的衰退，而最终受到损失的仍然是广 大的消费者们（笔者注：在搜集资料的几个月中，笔者欣喜地发现一些网站的内容有了一定程度的变化，网络游戏 的板块比重在逐步增加，可以看出他们在做转型，可惜盗版游戏的问题仍旧没有得到太好的改善。另外，笔者认为 ，如果能够有效引导，这些网站也是可以成为优秀销售渠道的，新浪、搜狐这些大型的游戏发行商都在自己网站上 提供了百宝箱游戏下载服务，业绩也都非常不错，同样拥有很高的访问量。）另一方面，我们也要认真自我反省， 市场的问题不光是出在盗版上面，还有其他一些重要的因素，比如大量游戏品质不过关充斥市场，而收费平台上又 没有提供足够明确的信息，玩家不了解游戏，只能通过游戏名称来判断游戏优劣（导致了一大批标题党游戏的诞生 ），冒着风险下载后又过于失望，拒绝再次下载游戏，不得已转而去寻找可以真正玩到好游戏的渠道，而专业的手 机游戏网站某种程度上满足了他们的需要。此外还有非常关键的一点，就是手机游戏自身的反盗版技术太不成熟了 ，轻易就被破解掉了。

i find this articles interesting so i place it here for those people who know Chinese can read

i cannot translate into english because my english is poor

SOURCE ( [Only Registered and Activated Users Can See Links. Click Here To Register...]) ---> Chinese website

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[Name] article piracy and anti-piracy (Part 1)
[Article] subheading defeated China cell phone game industry over the haze
The author of the article] [/ Chen Nan
[1]: Preface [Only Registered and Activated Users Can See Links. Click Here To Register...]

In the new century, the rise of the cell phone game has given China game developers are once again with a foreign game developers have the opportunity to stand on the same starting line, China's mobile phone games have had the opportunity of a higher foreign mobile phone games, mobile phone games in China had a very good development situation, but, as the competition intensifies, a few domestic developers to start low-cost, low quality of the game, wireless distributors who actually is willing to purchase the game, holding these so-called products to commercial operation not part of this game subdivision on the quality of money, but since the use of improper means, such as consumer making a false prosperity, which has seriously affected the consumers gaming experience as well as their confidence in the mobile phone game industry, the cell phone game industry may also Jiji Adversity, and piracy, the whole industry almost to the most lethal punch, the industry has been fighting back to the initial stage (the author's estimate, in 2006 the entire gallery of games performance at most only 200 million, of which there is still a lot since consumption false results, far below all expectations), now pirated mobile phone game industry as a whole extent of the harm done has been close to lethal, we have to take action, you do not die, I die! In this rostrum, I invite friends express their opinions and analysis of pirated Mingmen,抛砖引玉can only hope for the revitalization of the entire industry sacrifice their own humble way.

[1]] piracy

China pirated game industry's most fatal problem, it has stifled China's stand-alone PC game industry, with the cell phone game industry in the development, the shadow of piracy once again enveloped in a cell phone game industry heads…… [Only Registered and Activated Users Can See Links. Click Here To Register...]. com

Indeed, in China, we have a strong demand in the huge market, and a large number of the limited purchasing power of consumers, the flawed management system operators, the anti-piracy efforts to crack down on the lack of law enforcement agencies, so that China has become a paradise for pirated breeding. From another perspective, to observe, cell phone game also has its own this product is extremely easy to clear the piracy of its small capacity, the corresponding phone-transmission (data lines can be used, ota, infrared, and Bluetooth technology to download) to become Preservation and extremely convenient transmission, and mobile phone games means of its own anti-piracy technology is extremely weak, and any one of the genuine players in the game after downloading can be wantonly spread on the network, which became the source of piracy, coupled with the game itself interesting , received a large number of pirated game mobile gamers the recognition and pursuit, and the performance of the cell phone game piracy in the form of simple alarming, and that is - for free!
A subhead: Free

Free to consumers is a happy round off the term, but the need to support the development of commercial profits game software developers, it is a nightmare, because almost free of charge on behalf of the piracy. Free game only with the game developers, publishers will be recognized under legitimate circumstances, and the W AP mobile phone network, the Internet, cell phones everywhere in the free games and at least reduce the whole cell phone game market 2 / 3 receipts. Cell phone game development time, manpower and consumption of energy, and financial resources is not a simple analogy to the CRBT MMS, a relatively high threshold of technology and capital, if their intellectual property can be protected, and the profits would be much interest much higher than the current MMS, CRBT service, it is precisely because of this, pirated games for the mobile phone industry of the damage caused is far greater than MMS and ring tones, the entire industry caused tremendous harm, but the cell phone game piracy and former computer pirated games, video game piracy is much different, and that is its channel of communication. [Only Registered and Activated Users Can See Links. Click Here To Register...]

[1]] channels

In fact, the cell phone game piracy have great birth defects: it is free, but capacity is too small, the CD pirates, the cell phone game piracy no commercial value, therefore, mobile phone games difficult to pass these lines of pirated optical discs channels to carry out piracy. But it will still need a channel to download players, and this game is not only genuine bottlenecks are also pirated games bottleneck analysis from the point of fact, the spread of pirated very limited way, the main way to a free download only two : One is through the Internet to download on a user's local computer to transfer to the phone, the other is through the WAP mobile phone network to download. These sites also include domestic websites and foreign websites, due to language barriers, under normal circumstances domestic users will find Chinese websites games and also below the main author of these pirated games to provide Chinese website for analysis: Compared with the computer downloads, WAP download games is the most convenient, as long as users know the web site free of charge, enter Select a link directly downloaded to the phone from the installation to start the game, than to use Gallery to a simple computer download relatively trouble users network to provide direct access to the website of pirated games, or use search engines to search their own want to download the games, providing free access to the Web sites of games, game downloads to their computer, but also through data lines or Bluetooth, infrared of the the means of transmission to a mobile phone before it can really play. This writer in the collection of information piracy site in the process of feeling extremely complicated, and why? Set aside because of piracy that it is not said that these gaming sites are a very professional performance.

[1]: professional

This is their first impression to the author, these sites professional level high Surprisingly, the professional services they provide is also admirable, in my view, that even if they charge to users, the majority of users would be willing to accept , the following is the highlight of this paper: phone pirated website.

Le network to X, catching X mobile phone network headed by the professional game site is the most famous domestic gaming site, and they often have WAP site at the same time with the Interne t websites, as well as the work of the Forum volunteers have a very professional performance, they not only to provide specific and comprehensive search function and links to download the game is a very objective fashion analysis, and to ensure that the aid of diagrams, or even every week will launch a weekly to evaluate and recommend best mobile phone games, and sometimes both at home and abroad specialized launched cell phone game company famous album of the game, according to game development time, the genre categories that will truly outstanding works introduced to the cell phone game players, cell phones provide real gamers professional services, the professional level is much higher than China Mobile MONTERNET portal platform and Gallery (although this is the official China Mobile provides mobile phone games and pay-per-download sites designated platforms), the author can be said to put it bluntly, that is professional and non-professional comparison, speaking from the perspective , it is not difficult to understand why they are able to attract sufficient number of frequent gamers, and develop their interest in mobile phone games. That is also why the admission of such sites can be taken for granted is a risk investment, in addition to only one thing - their mobile phone games and has not been owned developer and publisher's consent! [Only Registered and Activated Users Can See Links. Click Here To Register...]

Apart from this some of the most mainstream of the professional game site, there is some WAP portal, as well as providing free WAP site establishment of a specialized web services, which compares well-known portals have WAPXX etc., which of the many small unit free WAP website provides a variety of free services, these small sites Cheruniumao simply can not know their specific addresses, and game players is how to find them with the free content? The answer is: build on the home page of the search portal, ranking functions to WAPXX example, small sites offer WAP content in the home listed on the list, mainly for the convenience of visitors to quickly find they want services and products, and this is precisely these small unknown free flow network can be one of the important causes, the author has tried setting up a small Web site, all free of charge and is very convenient to operate, as long as a registered themselves to the website with the domain name through the computer or cell phone WAP century can be in the website of the background to enter their construction site
Especially in the computer operating convenience, with only several dozen minutes to build good and started a Web site I want to upload any file upload, and then will be able to access through mobile phones to download Web site set up good, everything is very simple. convenient, considerate, as long as they head to consider how to concentrate on their own Web sites visited by the higher it.

On these sites, I can often be seen up to 10 downloaded tens of thousands of well-known games, and some well-known manufacturers almost all games have been pirated games, and each game was pirated downloads of not less than 100,000.

Finished the WAP, and the author also tell us about those who provide the main cell phone game piracy NET Web site, in this area, in addition to just mentioned X music network, catching X network, the famous palm X network, network, etc. Many Chinese XX Top Web site, even on the Internet, these professional mobile gaming sites still attract a large number of Popularity, players visit was still very high, despite the former more time mobile gaming anti-piracy operation (hereinafter will be referred to) , these sites removed or does not provide a mobile phone service to download games, a rather low-key performance, but in their web site forum, there are still a lot of phone enthusiastic gamers find spontaneous upload their own mobile phone games, In these games forum on mobile phone games in warm discussions and exciting, and above those false Gallery top of the game are not the same, no cheating here, and truly outstanding mobile gaming will be here, "courtesy", as long as it is a good game downloaded usually will be as high as 10,000, but also has numerous top posts enthusiastic audience, the author met a more exaggerated posts has opened more than 1,500 pages. Seeing these famous at home and abroad by introducing mobile phone games and download links, gamers wonderful comments, the author of these gamers are lucky, and for the plight of colleagues feel sad.

Apart from the above Web site, there is also a class of mobile gaming Web site's main channel of communication, that is professional mobile site, XX House, which is XXXpd a comparison to the author left behind several impressive. Digital communications era as a necessity, almost everyone had their own cell phone, and we use the phone, about to go to the purchase of mobile phones, these professionals are dedicated mobile website content, brands, the performance of cell phones, These potential sites have been excavated, almost every major Web site or forum will provide a variety of handsets to download the content: ringtones, MMS, themes, which also is not what the latest mobile phone games, software These sites can be found and they are all Chinese version, and even some Web sites are often organized into Chinese competition to see who can be the game abroad, the software inside the content of the best translation, and some foreign language translation will be really master translation of the letter to the (accurate) to (master), Accor
Show, the software can be found at these sites, and are the Chinese version, and even some Web sites are often organized into Chinese competition to see who can be the game abroad, the software inside the content of the best translation, some experts translation really foreign language translation will be a letter (accurate) to (master), Accor (elegant), the highest level.

From a certain stresses, above all web sites are excellent, as well as mobile phone games and made great contributions. They resulted in extensive mobile gaming enthusiasts understand and enjoy the many excellent mobile phone games, players can make together to exchange experience, the popularity of these sites popular enough to all the game developers who firmly believe that the risk of further investment in people: cell phone game with a broad mass basis, and the huge potential of the Treasury! However, it is their irresponsible acts of piracy to the entire cell phone game industry has brought great disaster, and their whole crazy market dwindling, though piracy has brought to consumers a free lunch, but also only short-term interests, in the long term it will eventually lead to creative industries in recession, and the ultimate loss is still large consumers (author note: in the collection of information in the months, I delighted to find some sites With a certain degree of content changes, online games plate gradually increased in proportion, we can see that they are doing in transition, the issue of pirated game unfortunately still not very good improvement. addition, I believe that, if we can effectively guide, these websites also can be excellent distribution channels, Sina, Sohu these large distributors of the game in their own Web site provides Gallery game download service, performance is very good, with the same high traffic.) On the other hand, we have to seriously self - reflect on, the market is a problem not only in piracy above, there are a number of other important factors, such as the large number of quality games flooding the market, however customs and charges on the platform also did not provide sufficient information clearly, players do not understand the game, only Name of the game to judge the merits of the game (resulting in a large number of games heading the birth of the party), then download at risk too disappointed, once again refused to download games, to find a last resort can really turn to play the game of channels, and professional Mobile gaming site to some extent to meet their needs. There is also a very crucial point, the cell phone game is its own anti-piracy technology is too immature, and easily be ******* off.

I find this articles interesting so i place it here for those people who know Chinese can read

I cannot translate into english because my english is poor

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