• Paperback: 336 pages
• Publisher: For Dummies; 2 edition (January 3, 2007)
• Language: English
• ISBN-10: 0470045833

New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way® to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should — and shouldn’t — use shortcuts to save costs.
Discover how to

• Set a realistic ad budget
• Define and position your message
• Identify and target your audience
• Create great ads for every medium
• Make an emotional connection
• Use “ad speak” effectively

DOwnload:
http://w13.easy-share.com/1535611.html

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