01-11-2008, 08:13 PM
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MODERATOR
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Join Date: Aug 2007
Location: Europe
Age: 41
Posts: 4,182
Phone Model: N95-1 v.30.0.015
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Juniper Research: Mobile music revenues to approach $18 billion by 2012
 According to a new report from Juniper Research “Mobile Music Services: Ringtones, Ringback Tones and Original Recordings (4th edition),” subscription-based music rental services are expected to surge in popularity reaching $3.3 billion by 2012.
Report author Dr Windsor Holden suggests that once consumers have taken the time and effort to build up an extensive playlist, they will be increasingly reluctant to unsubscribe from that service and from the operator, thereby providing a significant boost to the ARPU levels.
However, the report also states that as 3G services are rolled out in emerging markets, then full-track download sales will mushroom, with the volume of downloads in India alone rising from less than 2 million in 2007 to nearly 480 million in 2012.
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