Gartner is forecasting 2.3 trillion messages will be sent across major markets worldwide in 2008, a 19.6% increase from the 2007 total of 1.9 trillion messages. In addition, as a result of competition and market saturation, mobile messaging revenue across major markets will grow 15.7% in 2008 to $60.2 billion, up from $52 billion in 2007.

Highlights:

• People from Asia/Pacific region and Japan sent 1.5 trillion messages in 2007, and the number will grow to 1.7 trillion in 2008.
• North America accounts for 189 billion mobile messages sent this year, and this is forecast to reach 301 billion in 2008.
• A total of 202 billion mobile messages were sent in 2007 in Western Europe, and Gartner predicts the number will reach 215 billion in 2008.

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